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Value your business and make sure you only give it to people that share your vision and will support your journey

Last updated on 1 February 2024

Written by Rachel Citron

Can you tell us more about Inicio AI and what inspired you to start your business and begin the journey as an entrepreneur? Inicio AI enables businesses to understand what their customers can afford.  We use conversational AI and modern tech such as open banking to enable end consumers to self-serve to complete detailed affordability…

Pawsome Service for Dogs

Last updated on 13 September 2023

Written by Rachel Citron

Whilst the nation’s capital is a stimulating place to live and work, for the estimated 1.8 million dogs that reside in London finding dog friendly pubs, bars and restaurants can drive their owners barking mad. WagIt is the brainchild of entrepreneur Nadia Leguel and mummy to Lola – her ten year old King Charles Cavalier.

luna: Leading the TeenTech revolution

Last updated on 30 August 2023

Written by Rachel Citron

luna is an app for teenagers which provides a safe space to access trustworthy advice and guidance on their health and wellbeing. Jo Goodall and Jas Schembri share more about their journey, inspiration and taking their concept to reality.

Snacks done PROPERly

Cassandra Stavrou, founder of PROPER snacks

Last updated on 8 June 2023

Written by Alastair Mogford (Admin)

PROPER (originally known as PROPERCORN) was founded by Cassandra Stavrou in 2011. Despite studying law and having a successful career in advertising, Cassandra had an entrepreneurial spirit that was always waiting for that one big idea. It came when she saw an opening for more delicious options in the bland healthy snacking market that existed…