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KPIs for SaaS businesses

Last updated on 14 May 2023

Written by Francis Evans

KPIs (key performance indicators) are a crucial tool for investors assessing any business – but what are investors really looking for? From annual recurring revenue (ARR) and net revenue retention (NRR) to customer acquisition costs (CAC) this video breaks through the jargon to explain which KPIs really matter, and why.

People and talent in your start-up business

Last updated on 14 May 2023

Written by Francis Evans

. Attracting and retaining the top talent your business needs can be a challenge as well as the key to its success. In this video, two fund managers from Octopus Ventures share their best advice for founders thinking about talent in their start-up business.

What happens in the investment process

Last updated on 14 May 2023

Written by Francis Evans

In this video, Maria Rotilu and Kamran Adle from Octopus Ventures unpack how the investment process works, from pre-seed funding to seed and Series A.

Startup fundraising from a legal perspective

Last updated on 5 April 2023

Written by Alastair Mogford (Admin)

When it comes to raising funds, founders who have a clear understanding of investors’ legal expectations have an advantage. This video covers what to expect from due diligence and the importance of clearly defined reporting obligations.

What to include in your start-up financial model

Last updated on 29 May 2023

Written by Francis Evans

The right financial model can be one of the most important steps in building a successful start up, since it can act as a long-term guide for the founder as they start and grow their business.

Total addressable market: what is it, and why does it matter?

Last updated on 16 April 2023

Written by Francis Evans

The total addressable market, or TAM, is important – but it’s something investors and founders often get wrong. Investors want to see it because it tells them just how big a business can grow, and founders are understandably keen to make it seem as big as possible. As Octopus Ventures investor, Edward Keelan, explains, calculating…

How to build the ideal fundraising pitch deck

Last updated on 29 May 2023

Written by Francis Evans

The right fundraising pitch deck can be a game-changer for your start up. It’s an opportunity to share your mission with investors, capture their imagination – and give them all the information they need to believe in you. But in pitch meetings, time is tight. In this video, experienced Octopus Ventures investors, Lucy Clarke and…