KPIs for SaaS businesses

KPIs (key performance indicators) are a crucial tool for investors assessing any business – but what are investors really looking for? In this video, Octopus Ventures investors Saranyah Douse and Constanza Diaz unpack the KPIs and metrics relevant to an important category of businesses, those providing SaaS (Software as a Service).

From annual recurring revenue (ARR) and net revenue retention (NRR) to customer acquisition costs (CAC) and cash burn multiples, Saranyah and Constanza explain what these terms mean – and why they matter to investors analysing your software business. These metrics are especially relevant at Series A and B venture capital finance rounds, which corresponds to the ‘Scale’ stage of business growth used on the Invest in Women Hub.