What to include in your start-up financial model

Building the right financial model is as much an art as it is a science. While founders might be tempted to focus on their pitch decks (and help with this is available from numerous incubator programmes and networks) Octopus Ventures investor Edward Keelan explains the benefits of thinking about the numbers early.

In fact, he argues, the right financial model can be one of the most important steps in building a successful start up, since it can act as a long-term guide for the founder as they start and grow their business.